With the explosive growth of data science, more and more businesses are focusing on improving their business processes by harnessing the power of machine learning, enabling businesses to quickly adapt to ever-changing market conditions, improve business operations, and gain a greater understanding of the overall business and consumer needs.
Machine learning (ML) is a type of artificial intelligence that allows software applications to become more accurate at predicting outcomes without being explicitly programmed to do so. ML is based on the idea that machines should learn and adapt through experience. Machine learning algorithms use historical data as input to predict new output values.
Machine learning benefits businesses of all shapes and sizes in numerous ways. To name a few:
Machine learning provides valuable insights that simplify and accelerate decision-making. ML uses complex algorithms to quickly identify patterns and possible scenarios to suggest optimal solutions to business leaders to make well-informed decisions.
Machine learning can help pinpoint where an error occurs, enhancing root cause analysis and informing the responsible parties to act.
Machine learning can predict demand growth based on market data, environment, seasonal trends, promotions, sales, and historical analysis. This forecasting helps manufacturers decide what they should produce and guides retailers toward what they should stock.
ML can automate work that traditionally requires human intervention leading to improved productivity by allowing employees to focus on other value-added tasks.
Recommendation engines are an everyday use case for machine learning. Other popular uses include fraud detection, spam filtering, malware threat detection, business process automation (BPA), and predictive maintenance. Some use cases for machine learning include:
Using existing store data, retailers can utilize Machine Learning to create data-driven customer profiles to segment customers, understand their purchasing behaviors and predict their next action. In addition, retailers can use ML to identify which products, promotions, and strategies will resonate with each segment and effectively push marketing communications when and where the customer is most active.
Companies can use Machine learning to determine the likelihood of workplace incidents during certain activities, weather events, environmental conditions, time of year, after significant overtime, surrounding sick days, and many other potentially predictable scenarios. Additionally, Computer Vision combined with Machine Learning can automate monitoring PPE compliance. This helps companies implement mitigation strategies that significantly improve the safety of employees and customers, especially in roles that involve physical labor, travel, vehicle operators, and all non-desk work.
CFOs use Machine Learning and Predictive Analytics to reduce forecasting and budgeting time and effort while improving accuracy and consistency. ML uses historical data for autonomous predictive modeling while factoring in internal and external elements, including demographics and global economic factors.
Machine learning helps to understand where a package is during the entire logistics cycle. It allows supply chain professionals to:
Machine learning can improve warehouse management by automating manual work predicting possible issues, and reducing paperwork with warehouse staff. Examples include:
Machine learning can identify quality issues in line production early using computer vision. ML can also predict equipment maintenance based on real-time asset data, resulting in improved maintenance and decreased maintenance costs.
Machine learning algorithms can analyze vast amounts of data and draw patterns for every business to protect it from fraud.
Chatbots are used in supplier relationship management, sales, and procurement management. Chatbots allow staff to focus on value-added tasks instead of answering simple queries.
Netflix uses machine learning to curate what you’ve seen to predict what you’ll want next. The more you watch, the more the system learns what you’ll want to watch next.
Google Maps takes data from various sources and feeds it into machine learning models to predict traffic flows. This data includes live traffic information collected anonymously from Android devices, historical traffic data, information like speed limits and construction sites from local governments, and factors like the quality, size, and direction of any given road.
Video Cameras can locally detect object classes, including people, vehicles, and packages, and send alerts for unusual behavior like hovering around the building, standing still too long, or snapping off curious photos.
Autonomous vehicles use ML to detect and identify objects like vehicles, pedestrians, signals, traffic signs, driving lanes, license plates, etc. and provide the driver with parking assistance, collision warnings, traffic sign detection, and pedestrian detection.
Onset Technologies provides a range of project management, planning, and consulting services for businesses. As a business intelligence and data analytics consulting company, Onset Technologies helps clients leverage existing data and collect new data to become proactive, predictive, agile, and more competitive. If your business wants to gain productivity and competitive advantage using ML, contact us today and speak with one of our IT professionals.
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